
BREC Discover You
Parks & Recreation
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Campaign Branding
Project Overview
BREC is tackling the task of reorienting their audience. They want people to know their park system doesn’t just cater to young families but all demographics. They want to convey equity in activity but their existing brand leans heavily young and playful.
Scope
Brand Identity
Custom Type
Type & Color
Copywriting
Credits
Guiding Strategy
Build a campaign that matures and refreshes the brand of BREC.
Visual Identity
Logo System
As we create identities, so many different letterforms are born. From unused sketches and concepts, to off hand conversations with clients, we don’t want those ideas to go to waste.
















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