Become different. Have fun.

BREC Discover You

Parks & Recreation
Campaign Branding
Project Overview

BREC is tackling the task of reorienting their audience. They want people to know their park system doesn’t just cater to young families but all demographics. They want to convey equity in activity but their existing brand leans heavily young and playful.

Scope

Brand Identity

Custom Type

Type & Color

Copywriting

Guiding Strategy

Build a campaign that matures and refreshes the brand of BREC.

Visual Identity

Logo System

As we create identities, so many different letterforms are born. From unused sketches and concepts, to off hand conversations with clients, we don’t want those ideas to go to waste.

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BREC Discover You

BREC is tackling the task of reorienting their audience. They want people to know their park system doesn’t just cater to young families but all demographics. They want to convey equity in activity but their existing brand leans heavily young and playful.

Read Case Study

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