BREC Discover You

Brand Identity

Custom Type

Type & Color

Copywriting

Context and Challenge

For over 75 years, BREC has served Baton Rouge Parishes with nationally recognized park systems and community events. While adored by many BR citizens, the brand was becoming to associate with a young families demographic, excluding audiences that enjoy more diverse activities offered by BREC.

Solution and Outcome

We built out a campaign identity that gave BREC the flexibility to speak to multiple demographics that enjoyed unique activities. The tone and feel of this campaign also expanded upon the existing BREC brand by adding a more mature tone while retaining its core identity.

Credits

Blue Cassette

Guiding Strategy

Build a campaign that matures and refreshes the brand of BREC.

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Baton Rouge Elite Tennis

Brand Identity

Custom Type

Type & Color

Building the southern hub for premier junior tennis training.

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Nura Impact Agency Rebrand

Brand Identity

Type & Color

Custom Type

Web Design

Refreshing the brand of an impact agency for those who do good.

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Grand Construction Rebrand

Brand Identity

Type & Color

Web Design

With a new change in ownership and a decade of DIY branding, it was time clarify why Grand is the premium and personable construction company.

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